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My Contribution:
Official Event Hub: Developed and managed redwhiteandkaboom.com to act as the definitive source for event logistics, food drive information, and partner links for the City of Lakeland and VISTE.
Aggressive Digital Promotion: Managed a high-impact Meta advertising budget, directing thousands of dollars toward strategic video and post-boosting to ensure community-wide awareness and event attendance.
Stakeholder Integration: Acted as the digital bridge between T. Mims Corp, VISTE, and the City of Lakeland, ensuring a cohesive user experience across three separate organizational interests.
Content Production: Produced original video content and high-engagement social assets designed to highlight the charitable mission of the event and the Title Sponsor’s commitment to the City of Lakeland.





